Established in 1928 and privately owned by our people, GHD operates across five continents – Asia, Australia, Europe, North and South America – and the Pacific region. We employ more than 8500 people in 200+ offices to deliver projects with high standards of safety, quality and ethics across the entire asset value chain. Driven by a client-service led culture, we connect the knowledge, skill and experience of our people with innovative practices, technical capabilities and robust systems to create lasting community benefits.
ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]
When putting your hair under the intense heat of a flat iron or hair straightener, you’ll probably find that breakage and damage are that much more common. And that’s why we absolutely love the LumaBella Keratin Duel Touch Hair Straightener! Packed with all sort of high-tech features and gizmos, LumaBella’s hair straightener achieves salon-worthy results without the harsh damage of most styling devices for a natural, healthy shine with each use!
“I wanted a straightener I could use on wet hair, since I’m usually on the go and don’t always have time to dry it. With this Wet 2 Straight Hair straightener, I was able to straighten my hair after it was towel-dried and only had to go over my hair twice for it to be completely dry. Granted, I have semi-thin hair, so it doesn’t take too much to straighten it, but with other straighteners, I would have to go over it about three or four times and couldn’t straighten it when it was wet.”

If you’ve ever used a CHI hair straightener before, then you’re probably pretty well acquainted with the turn dial temperature control of models’ past. While this dial design made it easy to switch on your hair straightener each morning (even before you have had your morning coffee!), it also made it all too easy to accidentally change the temperature during use.
This feature is particularly beneficial for users with naturally wavy or curly hair, which can have a tendency to easily snag in hair styling tools. This floating design, combined with the heat sensor, also ensures that your gorgeous curls won’t become permanently damaged just because you decide to straighten things out a bit for an evening or two. After all, those curls are coveted by beauty pros the world over, and you never want to damage them just because of a styling trend!

Choose from the ghd hair straightener range to complete your kit of styling essentials. From waves and curls, to flicks and poker-straight hair, create a look that's stylish, effortless and professional with our ghd straighteners. The range of ghd hair straighteners will help you to create a multitude of hairstyles, producing shape and movement in each styling session.
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