ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]
Not sure which temperature setting is right for your hair? We recommend starting slow and building up to higher heat settings gradually. Not only will you be able to perfectly identify the optimal heat setting for your hair, but you will also avoid overheating. After all, very few of us actually need upwards of 400° F to see the salon results we’ve always wanted!
Twist And Curl – The awesome folks at Good Housekeeping couldn’t have put it better than this: curling your hair with a flat iron is like curling ribbon with a pair of scissors. To do this, simply clamp your hair straightener around a piece of hair as you normally would when straightening, except flip the entire tool, so your hair is now wrapped around one of the plates. Holding the tip of your hair for support, simply glide the straightener down the entire length of hair and just like magic, you’ve made a curl!
In addition to its sweet settings and versatility, this hair straightener is also super lightweight and features thin, 1-inch plates to save precious real estate on your bathroom counter or inside your vanity cabinet! The BaByliss Pro Nano Titanium Straightening Iron is ideal for anyone with a tiny bathroom (or multiple roommates!) and who wants the results of larger hair straighteners without the added weight or storage space.
After 34 years in the hairdressing industry, it is fair to say there's not a hair fashion trend that Tina Mazzeo hasn’t seen come… and go. This is why Tina’s real passion for hairdressing is in recreating a total look for clients, especially those looking for inspiration and an expert’s eye for what brings out their best features and compliments their lifestyle.
Given its tiny stature, it is no surprise that the BaByliss Pro Nano Titanium Straightening Iron is ideal for users with short or medium hair lengths. Unlike the more industrial models we reviewed that are designed for longer or thicker hair, this BaByliss hair straightener is small and light enough to polish off a short bob or shoulder-length style in no time.
Getting gorgeous hair at home is now within reach, thanks to professional-quality hair styling tools from ghd. The pros at ghd have made it their business to help ensure you have a great hair day every day. And with their revolutionary range of hair straighteners, styling devices, and more available at QVC, you can enjoy stunning styles without taking a trip to the salon.
Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)
I ABSOLUTELY LOVE this hair straightener/curler. I was looking into buying the new TYME Iron that came out but found this one that was so similar and more than half the price. After seeing some reviews, I trusted it enough to purchase it. Got it in today and curled my hair (WITH my clip-on hair extensions) and it not only curls/straightens SO pretty but leaves hair nice and soft and silky AND therefore made my extensions blend in so so seamlessly. If you're looking for a new straightener/curler, I absolutely recommend!

Officially authorised ghd straighteners, stylers and hair dryers to promise you professional results for your hair styling. Hair irons using expert ceramic technology with the Air dryer that provides flawless blow dry waves and volume. Hair styling products like hair spray, heat defense sprays as well as finishing serums that work perfectly alongside your hair styler to give you flawless results.
The solution? Automatic shut off. That way, even if you do forget to turn off your hair straightener, you can be at ease knowing it will turn off on its own automatically. Not all hair straighteners come with this feature, and if you don't have an issue remembering to turn these types of things off it may not be necessary. Still, a little peace of mind and extra precaution never hurt.

As one of the hottest hair straighteners we have reviewed (temperature-wise…although it is pretty to look at, we have to admit…), the Solano Sleek Heat 450 Professional Flat Iron can reach temperatures of up to 450° F in as little as 60 seconds! This Solano hair straightener also features thin 1 inch plates, making it an ideal choice for anyone with short or medium length hair and the quick heat time ensures that even the most stubborn of curls can be tackled with a little extra heat. If you are looking or something a little larger though, it is also available with 1.54-inch plates too.

I've owned a Conair, Chi, and I-Tech straighter before, but this one is FABULOUS! A lot of research was done before I made the decision to purchase this one, and I feel like it paid off; my previous straightener was 4 years old, so it was about time. I received this new one today before I got home for my lunch break, so I had to go ahead and bust it in ;) There really is no tugging at all on your hair - so smooth, and I was shocked that it truly heats up in 15 seconds, as advertised! It also does something magical to my hair, like it adds more shine like no flat iron has done before. Mind you, my hair is very difficult to deal with. I am a Caucasian, but my hair has always been coarse, wavy, dry and thick! This iron worked beautifully on my hair. 10/10 would recommend! If it doesn't work the same after a few months, I'll be sure to update my review. As of today, I'm very happy! :)
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

If you travel abroad often, you won't have to worry about ruining your investment, either, because the GHD Gold has universal voltage. It also features a generously long 9-foot cord with 360-degree rotation to prevent tangling. The automatic sleep mode shuts off the straightener if it hasn't been used in 30 minutes, so you'll have peace of mind if you forget to shut it off in your morning rush out the door. If something does go wrong, the GHD Gold comes with a 2-year manufacturer's warranty.
Anticipating disruption in the #transportation sector was top of mind for our people who gathered in #Auckland, New Zealand, recently. Find out more about our unique Technical Conference model as we prepare for the upcoming conference in #Perth. https://www.ghd.com/en/about-us/global-conference-explores-the-future-of-transport.aspx …pic.twitter.com/ejBrR6mG6T
I picked the option where it was "sold and shipped by Amazon.com LLC". I had ordered it for my wife and I received this just a few minutes back. She tried registering it on the ghd website. The "Date code" and "Hologram code" are required for registration (required for manufacturer warranty) and this did not have the Hologram at all - the spot where the hologram goes was empty. Also, the sticker on the dryer says "data code" instead of "Date code". My wife has other GHD products which have a "Date code" (not data code) and a hologram sticker with hologram code.
With a maximum temperature of 450° F, the BaByliss Pro Nano Titanium Straightening Iron can really pack a punch despite its otherwise small frame. One thing to note though: these heat settings are not pre-set like the CHI G2 hair straightener we also reviewed, and you will need to play around with them to find the right temperature for your hair. This shouldn’t be a problem if you have a Saturday afternoon or two to kill, but may not be ideal for users that are looking for a flat iron with pre-recorded settings.
We don’t know too many people that are using their hair straighteners vertically, but there must be a few since ISA has made a point of clarifying that this model is intended only to be used horizontally, i.e., perpendicular to your hair. According to the manufacturer, using the hair straightener horizontally reduces hair pulling for a more comfortable experience. This may be particularly important to you if your hair tends to knot easily or you have unruly curls and texture.
Sadly, the plates in the LumaBella Keratin Duel Touch Hair Straightener won’t begin to magically levitate on your bathroom sink! BUT they do float in the frame! They are specially engineered to deliver a consistent heat with a smooth glide, and their design enables a flexible grip on the straightener, giving you great results no matter how you hold it. Even better, it won’t tug or pull like so many others on the market. The result is pain-free styling in a fraction of the time!
This feature is particularly beneficial for users with naturally wavy or curly hair, which can have a tendency to easily snag in hair styling tools. This floating design, combined with the heat sensor, also ensures that your gorgeous curls won’t become permanently damaged just because you decide to straighten things out a bit for an evening or two. After all, those curls are coveted by beauty pros the world over, and you never want to damage them just because of a styling trend!
I've owned a Conair, Chi, and I-Tech straighter before, but this one is FABULOUS! A lot of research was done before I made the decision to purchase this one, and I feel like it paid off; my previous straightener was 4 years old, so it was about time. I received this new one today before I got home for my lunch break, so I had to go ahead and bust it in ;) There really is no tugging at all on your hair - so smooth, and I was shocked that it truly heats up in 15 seconds, as advertised! It also does something magical to my hair, like it adds more shine like no flat iron has done before. Mind you, my hair is very difficult to deal with. I am a Caucasian, but my hair has always been coarse, wavy, dry and thick! This iron worked beautifully on my hair. 10/10 would recommend! If it doesn't work the same after a few months, I'll be sure to update my review. As of today, I'm very happy! :)
The plate material you choose can also make a big difference on your style results. Ceramic, titanium, and tourmaline are the most common terms you'll come across. Ceramic plates hold heat well and provide even heat distribution, preventing any hot spots on the plates can cause damage. Ceramic is especially effective for fine hair that can be especially vulnerable to heat damage. While many hair straighteners have ceramic coated plates, plates made entirely from this material are more effective, as this coating can wear off over time. Tourmaline is a gemstone, but when crushed and used to coat the plates of a hair straightener, it has properties and results similar to ceramic plates.
“I bought the HSI titanium tourmaline ionic flat iron and I was so impressed with it. It glides so smoothly down the hair without any tugs! The digital display screen lets me adjust the temperature without any problems, it heats up fast, and I love that it comes with a pretty purple pouch, glove, and argan-oil serum. I also own the digital HSI ceramic ionic flat iron from 2013, and it’s still going strong, but I do like the titanium iron better, and I see myself using for it for years to come. It leaves my hair shiny and soft!”
I have always used cheap drugstore hair dryers. I had very expensive microlink extensions put in before my wedding, and decided I should splurge and get a "good" dryer. I ordered a Rusk SpeedFreak and have regretted it since I ordered it a year ago. It blows so hard my hair ends up in knots (with and without the extensions in). We just bought a fishing camp and I decided this was the perfect excuse to get a new dryer and put the rusk dryer at the camp. I am so glad I ordered this! What a difference! I've used the GHD flat iron for years, and recently purchased the curl wand. My hair dresser recommends GHD, and this dryer is as good as the other things I've used from them. It dries quickly, quietly, and the best part - doesn't blow so hard my hair is in knots. Maybe I'm crazy, but I really think my hair is softer feeling with this dryer compared to my other and my hair doesn't seem to get as frizzy.
This feature is particularly helpful if you have textured hair with waves or curls, which can become damaged so easily by heated styling tools. That said, it is not clear which heat setting is ideal for users with thick or somewhat straight hair. This may make this slightly more difficult if you are using a flat iron for curling purposes or if you need to straighten an especially thick head of hair each day! However, we are confident that a little tinkering is all it takes to find the perfect heat setting for these different hair types and styles, so you can rest assured that this hair straightener can still meet all your hair styling needs!

I have always used cheap drugstore hair dryers. I had very expensive microlink extensions put in before my wedding, and decided I should splurge and get a "good" dryer. I ordered a Rusk SpeedFreak and have regretted it since I ordered it a year ago. It blows so hard my hair ends up in knots (with and without the extensions in). We just bought a fishing camp and I decided this was the perfect excuse to get a new dryer and put the rusk dryer at the camp. I am so glad I ordered this! What a difference! I've used the GHD flat iron for years, and recently purchased the curl wand. My hair dresser recommends GHD, and this dryer is as good as the other things I've used from them. It dries quickly, quietly, and the best part - doesn't blow so hard my hair is in knots. Maybe I'm crazy, but I really think my hair is softer feeling with this dryer compared to my other and my hair doesn't seem to get as frizzy.

The ability to create bouncy curls or waves with a flat iron (we know, it seems counter-intuitive!) is a biggie in the beauty industry and merits a bit more discussion. If you’re totally lost and there aren’t enough video tutorials on the planet to explain this weird yet awesome process, don’t worry! Just follow along with our step-by-step guide and you will be curling with the best of them in no time!
We don’t know too many people that are using their hair straighteners vertically, but there must be a few since ISA has made a point of clarifying that this model is intended only to be used horizontally, i.e., perpendicular to your hair. According to the manufacturer, using the hair straightener horizontally reduces hair pulling for a more comfortable experience. This may be particularly important to you if your hair tends to knot easily or you have unruly curls and texture.
BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.
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