Ever since the early 2000’s when the planet collectively decided that straightening our hair to death was a good idea, beauty companies have been searching for a way to achieve beautiful and natural-looking straight looks without frying or unnecessary damage. From ceramic plates to protective sprays and everything in between, we have been desperately searching for some way, any way, to show off a straight head of hair that isn’t entirely made of straw.
BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.
Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.
The floating plates are contoured with smooth edges, so you won't have to worry about your hair snagging as you're styling. If you have thicker hair, you may want to consider the 2-inch plate option, which will cover more surface area and help you style your hair more quickly. However, if you'd rather have the versatility of being able to curl and flip your hair as well as straighten it, we'd recommend the classic 1-inch plate.
Due in large part to the damage we inflicted on our poor locks during this time, we’ve learned that heat protection isn’t just a luxury: it’s mandatory when it comes to hair straightening. That’s why so many hair straighteners now feature conditioners built right into the plates. We also learned that excess heat can cause permanent damage to hair, so now many flat irons come with automatic turn-off features or self-adjusting heat settings. Well, as the saying goes, there is no progress without a bit of struggle and our hair certainly struggled during the early 2000’s!
The payment free period will start from the date of order (including for those items which are purchased on pre-order and/or are not ready for immediate dispatch). All financial services products, delivery and installation charges, unless otherwise stated, are excluded from this offer, exclusions will be confirmed at the point of order. The interest is calculated from order date and will be added to your account after the end of the payment free period.
Tina's extensive experience and professional expertise has been recognised year after year by the judges of L’Oreal Professionnel Colour Trophy, which she cites as one of Australia's toughest and most prestigious hairdressing competitions. Tina has also completed her Colour Degree with Loreal Professional in 2016. This is the highest level of education that Loreal has.
Achieve straight, sleek locks: Mist hair with ghd heat protect spray and place a fine section of dry hair between the plates of your ghd Classic Styler. Ensure that the styler is as close to the root as possible before closing the plates. Then gently move toward the tip of the section in one simple gliding motion. Repeat the process with each section of hair, gliding once from roots to ends.