Seemingly small details like cord length can make all the difference in the effectiveness of a beauty tool. A longer cord length is desirable here, giving you more freedom and versatility depending on the power outlet situation in your home or your hotel if you're traveling. A cord with 360 swivel capabilities is also a plus. You'll be moving your hair straightener all around your head as you style, and a rotating cord will keep it from getting tangled.
So, when it comes to hair care, it is no surprise that the healing benefits of infrared technology would make their way into the industry sooner or later! The far infrared technology in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron leaves your hair looking and feeling smoother and silkier than ever before, while helping to restore your strands to their naturally strong and beautiful thickness.

Due in large part to the damage we inflicted on our poor locks during this time, we’ve learned that heat protection isn’t just a luxury: it’s mandatory when it comes to hair straightening. That’s why so many hair straighteners now feature conditioners built right into the plates. We also learned that excess heat can cause permanent damage to hair, so now many flat irons come with automatic turn-off features or self-adjusting heat settings. Well, as the saying goes, there is no progress without a bit of struggle and our hair certainly struggled during the early 2000’s!
While there are a lot of great options to choose from, our all-around top pick is the LumaBella Keratin Duel Touch Hair Straightener. Featuring unique, keratin-infused plates for optimal shine and less damage, the LumaBella Keratin Duel Touch Hair Straightener proves that technology really can make a difference when it comes to hair care! We also love this model’s innovative smart heat sensors that protect hair from heat damage and lock in moisture.

Whether you have particularly curly hair or thick locks, this T3 hair straightener is designed to leave you with a shiny finish in a fraction of the time of other hair straighteners on the market today. Specifically, the T3’s smart SinglePass technology maintains consistent heat throughout the entire plate to straighten all hair types with one glide.


Twist And Curl – The awesome folks at Good Housekeeping couldn’t have put it better than this: curling your hair with a flat iron is like curling ribbon with a pair of scissors. To do this, simply clamp your hair straightener around a piece of hair as you normally would when straightening, except flip the entire tool, so your hair is now wrapped around one of the plates. Holding the tip of your hair for support, simply glide the straightener down the entire length of hair and just like magic, you’ve made a curl!
Hair straighteners come in a lot of different sizes, and that can make it more difficult to decide which one is right for you. By learning about the type of hair you have, the kind of style you want, and the amount of heat you need, you can also figure out what the best size iron for your hair is. It does make a difference for the sake of speed as well as precision. It sounds like a lot of work, but you can figure out what’s right for you by clicking here.

For those with thick hair, the idea of "quick styling" often feels like an impossible dream. It's usually easier to use the "throw it up and go" technique to get out the door in time. However, straight, sleek hair doesn't have to be a luxury reserved for those with fine hair, especially when you have a styling tool designed to tackle even the thickest, curliest hair like the Xtava Pro.
The LumaBella Keratin Dual Touch has been found to give 50% less breakage, splitting, and damage compared to other straighteners without heat sensor technology! While your hair straightener can’t repair years of damage overnight, this model can help restore the natural shine of your hair and allows you to keep styling by reducing additional damage by up to 50%! This means that it is safe for daily styling.
ghd designs for what you and your hair really need. With high-quality products, ghd create essential hair tools such as hair dryers and curlers, as well as hair styling products that are designed to partner with . Everything ghd releases is grounded in years of research and development. The scientific advancement of patented Tri-Zone Technology can be found in the ghd Platinum range and ghd Curve Curlers.
If being limited to only a handful of temperature settings isn’t really your cup of tea, look no further than the BaByliss Pro Nano Titanium Straightening Iron! This lightweight flat iron features a whopping 50 heat settings for hair types of all shapes, styles, textures, and colors making it one of the most versatile hair straighteners on our list.
Sadly, the plates in the LumaBella Keratin Duel Touch Hair Straightener won’t begin to magically levitate on your bathroom sink! BUT they do float in the frame! They are specially engineered to deliver a consistent heat with a smooth glide, and their design enables a flexible grip on the straightener, giving you great results no matter how you hold it. Even better, it won’t tug or pull like so many others on the market. The result is pain-free styling in a fraction of the time!

Go ahead, roll your eyes (we did, too, at first), but this iron is no joke. It's not just better than expected; it's so effective that we keep going back to it again and again. It allows you to select the temperature setting based on your hair type (fine, medium, or coarse) and smooths down every last flyaway. And, we're not gonna lie, we love the rose-gold plates as much as we love this iron's hair-softening effects.
In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).

Unlike infrared saunas or even other hair straighteners on the market today that emit a blast of infrared heat, this Solano hair straightener was designed to slowly warm your hair similarly to how the sun warms your skin over time when you are exposed to its rays. The result is evenly distributed heat for superior hold without the shock of putting your hair under intense temperatures all at once!
The secret to ghd's straightening success lies in those ceramic plates, which are rounded to let savvy users create curls and waves as well as the classically sleek poker-straight look. The plates smooth your hair as they straighten, calming frizz and leaving you with gorgeously glossy locks. The safety-conscious sleep mode means that they'll switch themselves off after 30 minutes, and since they're available in a wide range of colours including pink, purple, black and blue, you can even choose a style that matches your bedroom. All of ghd's straighteners and stylers come with cords at least 2.7m long, giving you the flexibility to position them within easy reach of a full-length mirror.
FURIDEN is the brand you trust with your personal care routine. From styling to shaving to grooming, we have the tools you need to elevate your unique style and find the confidence that comes from having a great look. For 10 years, we' ve created the tools that help you elevate your style and capture your signature look. At FURIDEN, we believe you should have the confidence to be yourself. We'll help you get there.
ghd stands for good hair day, and that's exactly what you're signing up for with our fabulous collection of ghd products. Launched in 2001, ghd's reputation as one of the best and most reliable names in hair styling is entirely deserved, with their ceramic straighteners providing amazing results for all kinds of hair types. Designed to heat up quickly, take care of your hair and even look great on your dressing table, you can't go wrong with ghd. Between their iconic straighteners, equally brilliant hairdryers and extensive range of brushes and styling products, it's never been easier to look like you've just stepped out of a celebrity salon.
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