Nearly 21,000 people gave this flat iron a five-star review on Amazon. If they factored price into that rating, then I agree. For less than $60 it’s pretty spectacular, but it doesn’t beat the fancier ones in terms of performance. The temperature automatically drops after 15 minutes of use. And while it’s easy to adjust that, it is also slightly inconvenient.
Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)
Not sure which temperature setting is right for your hair? We recommend starting slow and building up to higher heat settings gradually. Not only will you be able to perfectly identify the optimal heat setting for your hair, but you will also avoid overheating. After all, very few of us actually need upwards of 400° F to see the salon results we’ve always wanted!
While temperature control is typically a good thing to have in a hair straightener, it can also result in hair damage if you're keeping the temperature too high. The GHD Gold eliminates the chance of any user error, operating at an even 365 degrees Fahrenheit. This is the optimal temperature for most hair types, getting you smooth results without damaging your hair. The gold coated ceramic plates heat up quickly and maintain an even temperature, eliminating the chance for any hair damaging hot spots as well.
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Smooth, silky hair that shines is possible with no appointment necessary – modern flat irons designed for home use let you style hair like a pro. Straighten, smooth, curl, wave, spiral, flip and bend hair with hair styling tools that give you the power. Express yourself and create new styles or maintain your hair as you wish; hair straighteners with ceramic plates reduce stress on hair and protect hair’s natural luster because they prevent hot spots and naturally emit ions that eliminate static and reduce frizz. Take control of your hair today.
Fine or thinning hair can easily become damaged under too much heat, so cooler temperatures (i.e., those under 300° F) are ideal for these hair types. If you have very curly, course, or thick hair, then higher temperatures upwards of 400° F may be more suitable to your needs. With the ISA Professional Titanium Flat Iron, you can cool it down to 265° F if need be and also crank it up to a whopping 450° F for textured styled.

T3’s white and rose gold flat iron seems too pretty to reliably function, but hey, sometimes miracles happen. There are four temperature settings ranging from 260 to 410 degrees, and the tool heats up in about a minute. Its ceramic plates are infused with tourmaline, a mineral said to make hair extra smooth because it emits negatively-charged ions. There’s no scientific evidence to support this, but my unscientific bathroom study found that this flat iron does indeed make my hair look shinier.


The ghd platinum+® styler gives you the perfect finish using ultra-zone with predictive technology that maintains a safer-for-hair heat from root to tip, reducing hair breakage* and increasing shine by 20%**. So now your hair can be stylish and healthy – all in one stroke. Alternatively, select the ghd max styler, which is the perfect straightener for long hair. With its cooler, lighter body and smoother plates it will glide through your hair to give you a salon finish every time.
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