The ability to create bouncy curls or waves with a flat iron (we know, it seems counter-intuitive!) is a biggie in the beauty industry and merits a bit more discussion. If you’re totally lost and there aren’t enough video tutorials on the planet to explain this weird yet awesome process, don’t worry! Just follow along with our step-by-step guide and you will be curling with the best of them in no time!
Go ahead, roll your eyes (we did, too, at first), but this iron is no joke. It's not just better than expected; it's so effective that we keep going back to it again and again. It allows you to select the temperature setting based on your hair type (fine, medium, or coarse) and smooths down every last flyaway. And, we're not gonna lie, we love the rose-gold plates as much as we love this iron's hair-softening effects.
To solve this problem, CHI’s new G2 Ceramic and Titanium Flat Iron features a digital temperature display located right on the outside of the handle. No more knobs or dials, just buttons and electronic displays, and it is intuitive to use! This feature is great for maintaining an exact temperature during styling and also allows users of varying hair types to experience the professional-grade results CHI hair straighteners have delivered for years without the worry of damage or frying!
“This flat iron is amazing! It is so small, it almost looks like a flat iron for a doll. Don’t let the size fool you. I have medium-thick, naturally curly hair, and this iron had no problem getting all of my hair straight. If you are used to a flat iron, you should have no problem using this. This is the best flat iron for traveling, the gym, or stashing in your desk at work. I would highly recommend this flat iron.”
Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)
Despite these downsides, the HSI Professional comes with plenty of positives, including extras not often found with other hair straighteners. Along with the straightener, you'll receive a carrying case, a heat-resistant glove for easier hair styling, a style guide, and a travel-size argan oil leave-in hair treatment serum to smooth and protect your hair. This is more than most high-end hair straighteners come with, all for a fraction of the price.
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In 2001, ghd revolutionised the way women styled their hair with the launch of its first styler – a professional tool designed for salon use that could also be easily used at home. ghd has continued to be a leader and innovator in hair styling with its range of professional brushes, ghd Style styling products and the launch of its first hairdryer, ghd air™. Show less
If you are interested in adding the benefits of keratin use into other aspects of your hair care routine, treat yourself to a keratin-rich hair mask once per week! There are dozens of fantastic keratin masks on the market to choose from (and even in your local drugstore!), but we love Naat’s Brazilian Keratin Intensive Hair Mask (which you can buy here from Amazon) for a consistent shine every time!
I love this hair dryer. As the first expensive hair dryer I've purchased, I realize you don't need extremely high heat to dry your hair. I live and work in 2 different states and I have a cheap hair dryer at one location. Because of this, it's very easy to notice that my hair is softer, shinier and more manageable when I use this one since it's such a stark difference that happens over and over again when I return from the cheap hair dryer location. Definitely definitely worth the purchase.
Nice and quiet compared to my last hair dryer. I really like the soft band that keeps it from sliding on the counter or making a clunk when you set it down. The only thing I don't like about it is the way the diffusers snap on (very difficult to remove them) and the fact that the "cool" button doesn't seem to completely shut off the heating element.
The payment free period will start from the date of order (including for those items which are purchased on pre-order and/or are not ready for immediate dispatch). All financial services products, delivery and installation charges, unless otherwise stated, are excluded from this offer, exclusions will be confirmed at the point of order. The interest is calculated from order date and will be added to your account after the end of the payment free period.

Despite these downsides, the HSI Professional comes with plenty of positives, including extras not often found with other hair straighteners. Along with the straightener, you'll receive a carrying case, a heat-resistant glove for easier hair styling, a style guide, and a travel-size argan oil leave-in hair treatment serum to smooth and protect your hair. This is more than most high-end hair straighteners come with, all for a fraction of the price.
It’s not just poker straight hair that can be achieved with the fantastic range of stylers from ghd, but you can also curl, wave and flick your hair into any desired hairstyle. With a vast range of hair tutorials on the ghd website, as well as online, you will never be short of looks to create. The great thing about ghd straighteners is that you can create almost all styles, with one model of Ghd hair straighteners.

In its online store, Gama will find a vast assortment of hair straighteners, created from over 40 years of experience in the industry! Over the years, we have continued to improve the quality and user experience for our straighteners and to design and build innovative technologies that are unique on the marketplace and genuine turning points compared to the past. Today, they give you the possibility to choose the hair iron you like best and that best suits your needs in a truly extensive range, from professional quality hair straighteners to other tools for hassle-free, immediate style results. In our online shop you will find ceramic straighteners, titanium straighteners, and tourmaline straighteners, each recommended for specific needs; ionic straighteners to remove frizz. You can choose hair straighteners, hair curlers, as well as wavers and crimpers. Do you like to change styles but with a single styler? The straightener and curler is the one for you! Do you travel a lot and need a mini straightener that takes up little space and can be used abroad with no problem? We have a full line of travel straighteners, complete with universal voltage that could become your essential styling allies. Our straighteners have been designed not only to satisfy your style needs but also to protect and improve the health of your hair. This is possible thanks to the technology that lets you reduce hair exposure to heat to a minimum, strengthening and revitalising it. With Gama straighteners you can create fantastic styles while you also improve the wellbeing of your hair!

Most of the hair straighteners we reviewed heat up in under a minute, but the Cloud Nine Original Flat Iron has to be one of the fastest on the market! In as little as 20 seconds, this hair straightener transforms from cool to hot, hot, hot! With this model, there is no need to wait around for your hair straightener to warm up, which means you spend less time getting ready in the morning and more time getting on with your day.
ghd has dominated the hair market since its launch in 2001. ghd was founded by a top hairstylist in the UK who wanted to retire from the salon but not from the hair industry. Creating products that could be used by both professional hairstylists and the everyday consumer, ghd soon released its cult-classic flat irons, which are still one of the company’s most popular products.

The two strips of silicone atop Bio Ionic’s flat iron plates seem silly, but they serve an important purpose. By buffering the outer edge of the plates, they reduce your chances of hair snags. They also force you to glide the flat iron more slowly through your hair (they are called speed strips, after all). While the slower technique maximizes shininess and smoothness, the speed strips can become a bit of an obstacle if your hair is thick.
Given its tiny stature, it is no surprise that the BaByliss Pro Nano Titanium Straightening Iron is ideal for users with short or medium hair lengths. Unlike the more industrial models we reviewed that are designed for longer or thicker hair, this BaByliss hair straightener is small and light enough to polish off a short bob or shoulder-length style in no time.
For those with thick hair, the idea of "quick styling" often feels like an impossible dream. It's usually easier to use the "throw it up and go" technique to get out the door in time. However, straight, sleek hair doesn't have to be a luxury reserved for those with fine hair, especially when you have a styling tool designed to tackle even the thickest, curliest hair like the Xtava Pro.

Weighing just over 1 pound, the BaByliss Pro Nano Titanium Straightening Iron is the lightest hair straightener on our list of the best flat irons! This lightweight design makes it a great choice for users that are constantly on the go, and even when traveling. In fact, this model might make a wonderful “second straightener” for someone that wants to keep their locks looking fine on the road without toting around their heavier at-home hair straightener!
That’s what is so great about hair straighteners: these devices can give you salon-worthy curls or celebrity-inspired straight hair that can change just as easily as your mood if you’d like! So, the next time you find yourself wishing for something you don’t naturally have, try using your hair straightener to bring out the best of your natural beauty. Who knows, you just might love a change!
One of the biggest problems you will face when using a heated hair styling tool is overheating. We’ve all been there: you’re casually straightening your hair when a particularly funny scene comes up on the show you have playing in the background. After a solid minute or two of laughter, you realize (in utter horror!) that your poor hair has been sandwiched in between a couple of hot plates the entire time.
If you don’t have much time to hang around and read through reviews, you don’t have to. I have a list with best picks as well as a “handy dandy” table that can help you quickly sort through the options I’ve included on my site. When you’re ready, just hit “add to cart” and you can get on with your day. If you fancy that cup of coffee after all, you can click through the different options and get a more detailed picture of any model you’re interested in. No matter how you do it, all the information is designed to be quick and helpful.
The two strips of silicone atop Bio Ionic’s flat iron plates seem silly, but they serve an important purpose. By buffering the outer edge of the plates, they reduce your chances of hair snags. They also force you to glide the flat iron more slowly through your hair (they are called speed strips, after all). While the slower technique maximizes shininess and smoothness, the speed strips can become a bit of an obstacle if your hair is thick.

This original hair hero uses ceramic heat technology to style at the optimum styling temperature, for perfect results every time. Simple, effective, iconic. A rounded barrel and floating plates makes this original ghd styler glide easily through hair, creating beautiful styles that will be the envy of your friends. Plus, with automatic sleep mode and universal voltage you'll have peace of mind to create great results at home or abroad.
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