Before placing your entire head under unnecessary heat conditions, try straightening a small section of your hair with what you believe is your ideal heat setting. Take notice of the way your hair reacts to this temperature, paying close attention to any fraying or singeing that may result. Smoking and that dreaded burnt hair smell are a sign that you may need to tone it down a bit to avoid permanent damage to your precious locks.
ghd stands for good hair day, and that's exactly what you're signing up for with our fabulous collection of ghd products. Launched in 2001, ghd's reputation as one of the best and most reliable names in hair styling is entirely deserved, with their ceramic straighteners providing amazing results for all kinds of hair types. Designed to heat up quickly, take care of your hair and even look great on your dressing table, you can't go wrong with ghd. Between their iconic straighteners, equally brilliant hairdryers and extensive range of brushes and styling products, it's never been easier to look like you've just stepped out of a celebrity salon.
Most reviewers on Ulta love the GHD Gold, praising how quickly it heats up, how it makes their hair feel, and how long this tool has lasted them. Some reviewers did feel that it was too expensive and didn't like the lack of control they had over the temperature setting. While those with very fine hair may find the 365-degree setting too hot, the lack of different settings, in this case, is to help prevent hair damage. The price is steeper than some, but it's also a straightener that's built to last, which helps justify the price.

Over a decade on from revolutionising hairstyling with the launch of its first styler, ghd remains true to its founding ethos: the spirit of transformation. Ghd have since broadened their super range from stylers to professional quality brushes and the most impressive hairdryers available on the market today. Even after all these years the Ghd hair straightener is still very much a must have for most women and men who want smooth, sleek luscious hair - especially with us girls from Millies. 


If you are interested in adding the benefits of keratin use into other aspects of your hair care routine, treat yourself to a keratin-rich hair mask once per week! There are dozens of fantastic keratin masks on the market to choose from (and even in your local drugstore!), but we love Naat’s Brazilian Keratin Intensive Hair Mask (which you can buy here from Amazon) for a consistent shine every time!
Sure, the drugstore flat iron you used on its highest setting back in the day was clunky and had a tendency to fry your hair if you glanced away for more than a second, and okay fine, your mom probably told you that you looked a little “emo” from time to time. Luckily, those days are long gone and hair straighteners have truly come a long way since the days of The Jersey Shore.
The ability to create bouncy curls or waves with a flat iron (we know, it seems counter-intuitive!) is a biggie in the beauty industry and merits a bit more discussion. If you’re totally lost and there aren’t enough video tutorials on the planet to explain this weird yet awesome process, don’t worry! Just follow along with our step-by-step guide and you will be curling with the best of them in no time!
It’s not just poker straight hair that can be achieved with the fantastic range of stylers from ghd, but you can also curl, wave and flick your hair into any desired hairstyle. With a vast range of hair tutorials on the ghd website, as well as online, you will never be short of looks to create. The great thing about ghd straighteners is that you can create almost all styles, with one model of Ghd hair straighteners.
“I bought the HSI titanium tourmaline ionic flat iron and I was so impressed with it. It glides so smoothly down the hair without any tugs! The digital display screen lets me adjust the temperature without any problems, it heats up fast, and I love that it comes with a pretty purple pouch, glove, and argan-oil serum. I also own the digital HSI ceramic ionic flat iron from 2013, and it’s still going strong, but I do like the titanium iron better, and I see myself using for it for years to come. It leaves my hair shiny and soft!”
These ultra-smooth plates are great for straightening stubborn strands like curls and waves and are also ideal for creating natural, finished curls (similar to a curling iron) and even beachy waves. By gliding effortlessly across hairs of all types, without pulling or breakage, the ISA Professional Titanium Flat Iron has the potential to leave your hair looking and feeling healthier after each use.
There are a few downsides to the BaBylissPro Mini. For those with longer hair, it may take a little more time to straighten than it would with a normal-sized straightener. It also lacks the 360-degree swivel cord and automatic shut-off found in most full-size hair straighteners. However, these downsides can be overlooked when taking the other features into consideration, like its lightweight, compact size and the fact that it can still hold the same temperatures as a full-sized hair straightener.

Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)
Hair straighteners come in a lot of different sizes, and that can make it more difficult to decide which one is right for you. By learning about the type of hair you have, the kind of style you want, and the amount of heat you need, you can also figure out what the best size iron for your hair is. It does make a difference for the sake of speed as well as precision. It sounds like a lot of work, but you can figure out what’s right for you by clicking here.
Straighteners work because they have flat plates that get hot and touch together on either side of your hair. By doing that, they put heat through your hair follicles, trap in moisture and take out frizz. The plates on a flat iron can be made of several different materials, and they’re good for different uses. The best iron for you varies depending on the type of hair you have, the type of styling you want to do, and the amount of heat your hair needs.
With so many models and styles to choose from, it can be hard to find the right hair straightener for your medium or long hair. That’s why we love the Cloud Nine Original Flat Iron! This straightener is ideal for users with medium to long hair; this hair straightener can tame even the most stubborn tresses. Featuring 1-inch plates and low, medium, and high heat settings, this flat iron is ideal for anyone with thick or lengthy hair.
I tried to break everything up on the chart by category so it’s easier to narrow things down, but you have to keep in mind there is a ton of overlap in styling tools. You can have large ceramic tourmaline and small titanium steam as well as just about a thousand other options. The point is, although my table is here for those of you who already have an idea of what you want, there is a small chance you might end up looking at something with a few extra bells and whistles because there is so much overlap. If you’re not sure what different kinds of irons there are, head over to my buying guide so you can get that all sorted out before you start reading the reviews.
The plates of the HSI Professional are made of solid ceramic that is infused with tourmaline. The combination allows for consistent temperature and gives hair a smooth finish. The wide range of heat settings, starting at 140 degrees Fahrenheit and going up to 450 degrees Fahrenheit, gives you more control over styling and makes this an ideal straightener for multiple hair types.

In its online store, Gama will find a vast assortment of hair straighteners, created from over 40 years of experience in the industry! Over the years, we have continued to improve the quality and user experience for our straighteners and to design and build innovative technologies that are unique on the marketplace and genuine turning points compared to the past. Today, they give you the possibility to choose the hair iron you like best and that best suits your needs in a truly extensive range, from professional quality hair straighteners to other tools for hassle-free, immediate style results. In our online shop you will find ceramic straighteners, titanium straighteners, and tourmaline straighteners, each recommended for specific needs; ionic straighteners to remove frizz. You can choose hair straighteners, hair curlers, as well as wavers and crimpers. Do you like to change styles but with a single styler? The straightener and curler is the one for you! Do you travel a lot and need a mini straightener that takes up little space and can be used abroad with no problem? We have a full line of travel straighteners, complete with universal voltage that could become your essential styling allies. Our straighteners have been designed not only to satisfy your style needs but also to protect and improve the health of your hair. This is possible thanks to the technology that lets you reduce hair exposure to heat to a minimum, strengthening and revitalising it. With Gama straighteners you can create fantastic styles while you also improve the wellbeing of your hair!
Nearly 21,000 people gave this flat iron a five-star review on Amazon. If they factored price into that rating, then I agree. For less than $60 it’s pretty spectacular, but it doesn’t beat the fancier ones in terms of performance. The temperature automatically drops after 15 minutes of use. And while it’s easy to adjust that, it is also slightly inconvenient.
Unlike infrared saunas or even other hair straighteners on the market today that emit a blast of infrared heat, this Solano hair straightener was designed to slowly warm your hair similarly to how the sun warms your skin over time when you are exposed to its rays. The result is evenly distributed heat for superior hold without the shock of putting your hair under intense temperatures all at once!
Most of the hair straighteners we reviewed heat up in under a minute, but the Cloud Nine Original Flat Iron has to be one of the fastest on the market! In as little as 20 seconds, this hair straightener transforms from cool to hot, hot, hot! With this model, there is no need to wait around for your hair straightener to warm up, which means you spend less time getting ready in the morning and more time getting on with your day.
This Amazon reviewer dubbed it the "perfect travel tool" that straightens their hair just as effectively as a normal sized hair straightener and they like that it automatically changes voltage so you don't have to worry about doing so manually. Reviewer Lynn B. writes on Ulta that she loves how quickly it heats up, and how she can easily pack it away right after use thanks to the heat-resistant carrying case it comes with.
Gisele uses this flatiron. Need we say more? OK, maybe a little bit: From the same celebrity hairstylist whose blow-dryer launch nearly broke the Internet,this green-plated flatiron is equally as buzzworthy. It has plates that are larger than most other irons (meaning fewer passes) and rounded edges that prevent snagging or pulling. And because it shuts off automatically after an hour, it's ideal for those of us who constantly forget to unplug our flatiron before running out the door.
This feature is particularly beneficial for users with naturally wavy or curly hair, which can have a tendency to easily snag in hair styling tools. This floating design, combined with the heat sensor, also ensures that your gorgeous curls won’t become permanently damaged just because you decide to straighten things out a bit for an evening or two. After all, those curls are coveted by beauty pros the world over, and you never want to damage them just because of a styling trend!

We don’t know too many people that are using their hair straighteners vertically, but there must be a few since ISA has made a point of clarifying that this model is intended only to be used horizontally, i.e., perpendicular to your hair. According to the manufacturer, using the hair straightener horizontally reduces hair pulling for a more comfortable experience. This may be particularly important to you if your hair tends to knot easily or you have unruly curls and texture.


If you travel abroad often, you won't have to worry about ruining your investment, either, because the GHD Gold has universal voltage. It also features a generously long 9-foot cord with 360-degree rotation to prevent tangling. The automatic sleep mode shuts off the straightener if it hasn't been used in 30 minutes, so you'll have peace of mind if you forget to shut it off in your morning rush out the door. If something does go wrong, the GHD Gold comes with a 2-year manufacturer's warranty.
Good Hair Day, commonly known as ghd, is a manufacturer of hair care products based in Leeds, United Kingdom.[1][2] ghd leads the market for hair straightening irons and is sold in over 50,000 salons worldwide.[3][4] The company was the first hair tool sponsor of the Victoria's Secret Fashion Show, and is endorsed by celebrities including Victoria Beckham, Madonna, Gwyneth Paltrow, and Jennifer Aniston.[5][6]
“This is a badass flat iron. Here’s the skinny: The moment you turn it on, it has a ‘Fragile, Damaged, Healthy’ setting, and it also auto-locks the buttons to keep what temperature you want while doing your hair. It comes with a professional bag for traveling with it. This flat iron is ‘pinky in the air while drinking your tea’ fancy. It is the Ferrari of flat irons, for a girl on a budget wanting a new flat iron. And for my fellow sistas: It works amazingly on African-American hair.”
It’s not just poker straight hair that can be achieved with the fantastic range of stylers from ghd, but you can also curl, wave and flick your hair into any desired hairstyle. With a vast range of hair tutorials on the ghd website, as well as online, you will never be short of looks to create. The great thing about ghd straighteners is that you can create almost all styles, with one model of Ghd hair straighteners.
×