BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.
BEWARE of sellers with LOW FEEDBACK! Ask sellers questions about the 22 things I have pointed out above. If they do not answer, don't buy! If they make excuses, don't buy! Also, some buyers who have been ripped off are trying to resell their GHD's to cut their losses. Watch for things like "I got it as a gift" or "I recently cut my hair". One of the seller's I purchased from was supposed to be shipping out of Georgia but he really shipped from China. Don't believe everything you read about a seller's information. They can lie.
In 2001, ghd revolutionised the way women styled their hair with the launch of its first styler – a professional tool designed for salon use that could also be easily used at home. ghd has continued to be a leader and innovator in hair styling with its range of professional brushes, ghd Style styling products and the launch of its first hairdryer, ghd air™. Show less
I've owned a Chi flat iron and I love this one much better! It heats up in 10 seconds and I like the dial that lights up on the side with the LED lights . You can see temperature settings easily because it's lighted. The ceramic plates on this iron definitely makes this a "one" pass straightener. It also is cylindrical so it curls your hair as well. I have very thick hair so I use the full 450 degrees.

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This lightweight styler heats up quickly and has 20 temperature settings for all hair types which reach a top temperature of 230 degrees; making it ideal for people who have thicker or curlier hair. The inclusion of a long swivel cord makes it easy to move the styler around your head so you can fully straighten the hair at the back. Because of the shape of the plates, you can use them to smooth the hair down for perfectly sleek hair, or use their curved edges for gorgeous curls.
Since 2004, ghd has raised approximately £2.5 million for the Breakthrough Breast Cancer charity.[28] The company produces a limited edition pink hair iron every year, with £10 of the sale price being donated in support the charity.[29] In 2010, ghd partnered with charity "Mom It Forward" and SafeHouse Denver, a women’s shelter that serves victims of domestic violence and their children, in an event at Sephora.[30]
Aside from ionic and infrared technologies the Bio Ionic Onepass Straightening Iron has something that is entirely new to me: silicon covered plates. They get the hair more in order when you’re straightening, save you a lot of time and reduce the amount of heat that you need. This one is great for African American hair, but I already selected the xtava Pro Satin for that because it’s more affordable.

While temperature control is typically a good thing to have in a hair straightener, it can also result in hair damage if you're keeping the temperature too high. The GHD Gold eliminates the chance of any user error, operating at an even 365 degrees Fahrenheit. This is the optimal temperature for most hair types, getting you smooth results without damaging your hair. The gold coated ceramic plates heat up quickly and maintain an even temperature, eliminating the chance for any hair damaging hot spots as well.

“I’m in ‘ahhh’ at how awesome of a straightener this is. If you ask me, it’s a lot better than the high-end brands. It leaves my hair silky-smooth and shiny. I absolutely love its features, and you can watch the heat meter rise as it’s heating up. To me, five stars is not enough to rate this product. It’s definitely worth the money. I’m in love with this straightener. Also, the lock on it I found to be a awesome bonus.”

For those with thick hair, the idea of "quick styling" often feels like an impossible dream. It's usually easier to use the "throw it up and go" technique to get out the door in time. However, straight, sleek hair doesn't have to be a luxury reserved for those with fine hair, especially when you have a styling tool designed to tackle even the thickest, curliest hair like the Xtava Pro.


The BaByliss Pro Nano Titanium Straightening Iron really is the Baskin Robins of hair straighteners, making it the perfect choice for anyone that wants to straighten their hair quickly. Whether you have naturally short hair and opt for extensions on occasion or you just chopped off your do’ into a new pixie cut, you will have a hard time not finding the perfect heat setting for your hair so many choices!
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.
In addition to their exceptional hair straighteners, ghd offers innovations that'll help unleash your creative side. Amp up your beauty arsenal with specialized curling irons, wands, and more—like an amazing hair dryer—that'll give new meaning to playing with your hair! Complete your look by treating those tresses to a brush or comb from the collection.
While the BaByliss Pro Nano Titanium Straightening Iron is a great option for a beginner or someone on the go, we like to think of the Solano Sleek Heat 450 Professional Flat Iron as the no-nonsense, professional-grade alternative for anyone with short or medium length hair. This Solano professional hair straightener isn’t just for stylists or beauty bloggers though: the fast heat time and maximum heat temperatures make it an ideal choice for any aspiring stylist-to-be or anyone with stubborn shorter styles.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
ghd has dominated the hair market since its launch in 2001. ghd was founded by a top hairstylist in the UK who wanted to retire from the salon but not from the hair industry. Creating products that could be used by both professional hairstylists and the everyday consumer, ghd soon released its cult-classic flat irons, which are still one of the company’s most popular products.
While it isn’t the fastest heating hair straightener we have reviewed, the CHI Air Expert Classic Tourmaline Ceramic Flat Iron warms up to temperature in just one minute! If one minute seems like too long for you to wait, try adding a bit of multitasking into your morning routine by taking advantage of this found time. If you are at a loss for what you can do in just one minute, check out this list for a little inspiration:
In 2001, ghd revolutionised the way women styled their hair with the launch of its first styler – a professional tool designed for salon use that could also be easily used at home. ghd has continued to be a leader and innovator in hair styling with its range of professional brushes, ghd Style styling products and the launch of its first hairdryer, ghd air™. Show less
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