In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue. The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006. It was sold eleven months later to Montagu Private Equity for £160 million. Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.
This lightweight styler heats up quickly and has 20 temperature settings for all hair types which reach a top temperature of 230 degrees; making it ideal for people who have thicker or curlier hair. The inclusion of a long swivel cord makes it easy to move the styler around your head so you can fully straighten the hair at the back. Because of the shape of the plates, you can use them to smooth the hair down for perfectly sleek hair, or use their curved edges for gorgeous curls.
The question is, does it live up to all the hype? There are more than 30,000 reviews on Amazon, 70% of these reviews give a 5-star rating, and 14% give a 4-star rating. According to the numbers, the HSI Professional truly is a high-quality product that is well-deserving of the attention it's been given. Buyers love how quickly the HSI Professional heats up, what it does for their hair, and how easy it is to use— even on short hair.
In addition to a fast heat-up time and multiple temperature settings, the 9-foot cord and 360 swivel make for easier styling and prevents and tangling. You can also travel with this styling iron thanks to the dual voltage settings. Anti-slip edges and floating plates allow your hair to glide effortlessly between the plates, with no pulling or snagging which can be especially damaging for fine hair.
“This flat iron is amazing! It is so small, it almost looks like a flat iron for a doll. Don’t let the size fool you. I have medium-thick, naturally curly hair, and this iron had no problem getting all of my hair straight. If you are used to a flat iron, you should have no problem using this. This is the best flat iron for traveling, the gym, or stashing in your desk at work. I would highly recommend this flat iron.”
It’s not just poker straight hair that can be achieved with the fantastic range of stylers from ghd, but you can also curl, wave and flick your hair into any desired hairstyle. With a vast range of hair tutorials on the ghd website, as well as online, you will never be short of looks to create. The great thing about ghd straighteners is that you can create almost all styles, with one model of Ghd hair straighteners.
T3’s white and rose gold flat iron seems too pretty to reliably function, but hey, sometimes miracles happen. There are four temperature settings ranging from 260 to 410 degrees, and the tool heats up in about a minute. Its ceramic plates are infused with tourmaline, a mineral said to make hair extra smooth because it emits negatively-charged ions. There’s no scientific evidence to support this, but my unscientific bathroom study found that this flat iron does indeed make my hair look shinier.
Choose from the ghd hair straightener range to complete your kit of styling essentials. From waves and curls, to flicks and poker-straight hair, create a look that's stylish, effortless and professional with our ghd straighteners. The range of ghd hair straighteners will help you to create a multitude of hairstyles, producing shape and movement in each styling session.