Perfect for straightening, curling or waving, this straightener features high-gloss titanium floating plates for a smooth glide, and advanced ceramic heaters to ensure fast and even heat distribution. Utilizing Ion Boost Technology, the straighteners deliver active conditioning ions to help hair look smoother and shinier, and are housed in strong, lightweight steel with curved edges to keep the plates aligned and allow you to create effortless curls and flicks. Versatile and easy to use, this amazing tool is the perfect choice for anyone who needs a tool that can do it all!

Unlike the plain Jane ceramic plates of most hair straighteners, the tourmaline-infused ceramic plates in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron are designed to keep your hair healthy during styling. Specifically, the tourmaline helps to more evenly distribute the heat during use which, in turn, creates a higher number of negative ions for shinier and healthier looking hair with each use. This reduces the static electricity created, meaning you get a sleeker, smoother style.


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Gisele uses this flatiron. Need we say more? OK, maybe a little bit: From the same celebrity hairstylist whose blow-dryer launch nearly broke the Internet,this green-plated flatiron is equally as buzzworthy. It has plates that are larger than most other irons (meaning fewer passes) and rounded edges that prevent snagging or pulling. And because it shuts off automatically after an hour, it's ideal for those of us who constantly forget to unplug our flatiron before running out the door.

Seemingly small details like cord length can make all the difference in the effectiveness of a beauty tool. A longer cord length is desirable here, giving you more freedom and versatility depending on the power outlet situation in your home or your hotel if you're traveling. A cord with 360 swivel capabilities is also a plus. You'll be moving your hair straightener all around your head as you style, and a rotating cord will keep it from getting tangled.


Ever since the early 2000’s when the planet collectively decided that straightening our hair to death was a good idea, beauty companies have been searching for a way to achieve beautiful and natural-looking straight looks without frying or unnecessary damage. From ceramic plates to protective sprays and everything in between, we have been desperately searching for some way, any way, to show off a straight head of hair that isn’t entirely made of straw.


Choose from the ghd hair straightener range to complete your kit of styling essentials. From waves and curls, to flicks and poker-straight hair, create a look that's stylish, effortless and professional with our ghd straighteners. The range of ghd hair straighteners will help you to create a multitude of hairstyles, producing shape and movement in each styling session.
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