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ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]
In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold eleven months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[14]
Martin Penny, Gary Douglas, and Robert Powls founded ghd in 2001.[7][8] The three collaborated to buy the rights to a hair straightening iron from a South Korean inventor.[9] The brand quickly took off organically, and the company did not even begin advertising until two years after its launch.[10][11] By then, hair salons and word of mouth carried ghd to £12 million, against a forecast of between £3 million and £4 million.[9]
These ultra-smooth plates are great for straightening stubborn strands like curls and waves and are also ideal for creating natural, finished curls (similar to a curling iron) and even beachy waves. By gliding effortlessly across hairs of all types, without pulling or breakage, the ISA Professional Titanium Flat Iron has the potential to leave your hair looking and feeling healthier after each use.
In addition to a fast heat-up time and multiple temperature settings, the 9-foot cord and 360 swivel make for easier styling and prevents and tangling. You can also travel with this styling iron thanks to the dual voltage settings. Anti-slip edges and floating plates allow your hair to glide effortlessly between the plates, with no pulling or snagging which can be especially damaging for fine hair.
Just want to clarify some things I read in the reviews. I purchased this from Amazon.com as the seller, not a 3rd party seller for just over $100, almost $100 cheaper than Sephora and Ulta. The hair dryer was 100% authentic with a hologram code, and I was able to register it without problem on the GHD website in case anything happens and it breaks within the 12 month warranty. Amazon only has a 30 day return policy, so be sure you register your hair dryer. I bought this to replace a different brand hair dryer that broke and I had not registered it. The other company could not do anything for me since I did not have proof of purchase anymore. This hair dryer is awesome. It’s sleek and dries my hair fast, and I love the cold shot button that helps set my blow out. Solid product that I hope will last for several years.
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Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.
Hey there! My name is Juliet but my friends call me Jules, so you’re more than welcome to! Thanks for stopping by my site which I’ve put together to help people like yourself pick out a flat iron. Irons can be confusing if you have never owned one before (and even if you have). Whether you’re a newbie or a veteran, when it’s time to get a new iron the sheer amount of information can get more than a little overwhelming. I’ve done my best to sort through all of it here so you don’t feel like you’re buried under an indiscriminate amount of styling tools.

“I’ve owned a Conair, Chi, and I-Tech straighter before, but this one is FABULOUS! There really is no tugging at all on your hair — so smooth, and I was shocked that it truly heats up in 15 seconds, as advertised! It also does something magical to my hair: It adds more shine like no flat iron has done before. Mind you, my hair is very difficult to deal with. It has always been coarse, wavy, dry, and thick! This iron worked beautifully on my hair.”
When you feel like it’s time for straight, shiny locks, we’ve got your back. Our flat irons are so well-designed and powerful they can straighten even the curliest of hair. Our selection of hair straighteners also come in a variety of sizes, colors and shapes, and some even include thermal bags or travel containers so the flat iron is protected. Many of our irons also include a warranty to guarantee that the electronic components are functional for years to come. Depending on how long or short your hair is, or the type of styles you seek, you will need to select a style that best suits your styling needs. For instance, a 1.5-inch iron works best on medium to long hair, while 1-inch irons are typically made for shorter hair.
I tried to break everything up on the chart by category so it’s easier to narrow things down, but you have to keep in mind there is a ton of overlap in styling tools. You can have large ceramic tourmaline and small titanium steam as well as just about a thousand other options. The point is, although my table is here for those of you who already have an idea of what you want, there is a small chance you might end up looking at something with a few extra bells and whistles because there is so much overlap. If you’re not sure what different kinds of irons there are, head over to my buying guide so you can get that all sorted out before you start reading the reviews.
FURIDEN is the brand you trust with your personal care routine. From styling to shaving to grooming, we have the tools you need to elevate your unique style and find the confidence that comes from having a great look. For 10 years, we' ve created the tools that help you elevate your style and capture your signature look. At FURIDEN, we believe you should have the confidence to be yourself. We'll help you get there.
For those with thick hair, the idea of "quick styling" often feels like an impossible dream. It's usually easier to use the "throw it up and go" technique to get out the door in time. However, straight, sleek hair doesn't have to be a luxury reserved for those with fine hair, especially when you have a styling tool designed to tackle even the thickest, curliest hair like the Xtava Pro.
Achieve stunning curls: Mist hair with ghd heat protect spray. Section the hair and lightly mist with a curl hold spray. This will help give hold when creating each curl. Place a fine section of hair between the plates of your ghd Classic Styler vertically 1 inch away from the root. Gently close the styler with minimum tension. Turn the styler clockwise by 90 degrees; continue to turn the styler by another 90 degrees as you glide from root to end. For an intense curl, pull the styler very slowly away from the head in a continuous smooth movement. An s-shaped vertical curl is created. To complete the style, repeat through all sections. Finally, separate and brush out the curls with your fingers.
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