Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)


“I’m a licensed hairdresser and I’ve used many hair straighteners, including Chi and Paul Mitchell. They work, but my hair is so thick that it takes me at least 30 to 40 minutes to properly smooth my hair. This is the absolute best hair straightener I have ever used. It straightened my hair in ten minutes (no joke). I’m extremely pleased and shocked. Looking to purchase a second one to have on hand for the future.”
Unlike infrared saunas or even other hair straighteners on the market today that emit a blast of infrared heat, this Solano hair straightener was designed to slowly warm your hair similarly to how the sun warms your skin over time when you are exposed to its rays. The result is evenly distributed heat for superior hold without the shock of putting your hair under intense temperatures all at once!

In May 2007 a friend asked Gary to fix his wife's GHD 3.1B hair straighteners as Gary has a reputation for being able to fix anything!. Gary took them apart, discovered the thermal fuse had tripped, worked out how to replace the part (there were no spares available back then!) and got them back in action much to his friend's wallet's appreciation. Gary then proceeded to publish his findings on his weblog. That page received such interest that people started sending Gary their GHD's for repair and eventually he decided it was about time GHD Repair had it's very own website - GHD-Repair.co.uk was born! Since then the website has evolved into a business and we now have a full time workshop that offers a GHD repair service and sells spare parts online.

Martin Penny, Gary Douglas, and Robert Powls founded ghd in 2001.[7][8] The three collaborated to buy the rights to a hair straightening iron from a South Korean inventor.[9] The brand quickly took off organically, and the company did not even begin advertising until two years after its launch.[10][11] By then, hair salons and word of mouth carried ghd to £12 million, against a forecast of between £3 million and £4 million.[9]


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In 2001, ghd revolutionised the way women styled their hair with the launch of its first styler – a professional tool designed for salon use that could also be easily used at home. ghd has continued to be a leader and innovator in hair styling with its range of professional brushes, ghd Style styling products and the launch of its first hairdryer, ghd air™. Show less

If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.
Introducing ghd curve®, the new range of curling irons & wands from ghd. Featuring tri-zone™ technology for gorgeous, shiny, bouncy curls that last as long as you do. The protective cool tip provides you with a safe place to hold the hair in place while you curl, and the built-in safety stand allows you to place the iron down securely during styling.
We have more than 70 service lines, offering you the opportunity to contribute to challenging and interesting projects, both locally and throughout the GHD network. Our people work in cohesive teams, with open communication and leaders who take an interest in the development of their people. Our company is built on the values of Teamwork, Respect and Integrity - we're committed to being a great place to work.
When you are looking for hair straighteners, flat irons are a popular option. Titanium, silver, porcelain and ceramic flat irons offer different degrees of heat and protection for your hair. You can choose how long and wide you want the plates, and whether you want a normal size or mini flat iron for shorter hair or travel. In a big hurry to get out the door? No problem. Choose an instant heat and recovery straightener to speed up your hairstyling routine. Walgreens.com carries popular flat iron brands like Conair and CHI.
Located in the parkland suburb of Concord, in Sydney’s Inner-West, Moda Hair salon is home to a creative team of expert hairdressers who pride ourselves on a tailored approach to hairdressing. We understand the individual needs of each and every one of our clients, and the long-standing support we receive from the local Concord community is testament to this.
In May 2007 a friend asked Gary to fix his wife's GHD 3.1B hair straighteners as Gary has a reputation for being able to fix anything!. Gary took them apart, discovered the thermal fuse had tripped, worked out how to replace the part (there were no spares available back then!) and got them back in action much to his friend's wallet's appreciation. Gary then proceeded to publish his findings on his weblog. That page received such interest that people started sending Gary their GHD's for repair and eventually he decided it was about time GHD Repair had it's very own website - GHD-Repair.co.uk was born! Since then the website has evolved into a business and we now have a full time workshop that offers a GHD repair service and sells spare parts online.
Ask any seasoned hair stylist for a flat iron recommendation, and you will hear the same brand time and time again: CHI. Known the world over as a leader in hair care and styling, CHI is your go-to name for salon results at home. While CHI offers a variety of designs (and fun colors!) to choose from, the brand’s G2 Ceramic and Titanium model is what caught our eye when researching the best hair straightener. This hair straightener is packed with high-tech features and an upgraded, ergonomic design for the shiniest and straightest do’ you’ve ever seen!
You're on your way to work with your perfectly styled hair, ready for that big client meeting…and suddenly you're not sure if you remembered to turn off your hair straightener. Cue the mind spiral where you imagine being responsible for your entire apartment building burned to the ground. We admit. it may be a bit dramatic, but it's definitely not a good feeling to start the day with.
T3’s white and rose gold flat iron seems too pretty to reliably function, but hey, sometimes miracles happen. There are four temperature settings ranging from 260 to 410 degrees, and the tool heats up in about a minute. Its ceramic plates are infused with tourmaline, a mineral said to make hair extra smooth because it emits negatively-charged ions. There’s no scientific evidence to support this, but my unscientific bathroom study found that this flat iron does indeed make my hair look shinier.

If you travel abroad often, you won't have to worry about ruining your investment, either, because the GHD Gold has universal voltage. It also features a generously long 9-foot cord with 360-degree rotation to prevent tangling. The automatic sleep mode shuts off the straightener if it hasn't been used in 30 minutes, so you'll have peace of mind if you forget to shut it off in your morning rush out the door. If something does go wrong, the GHD Gold comes with a 2-year manufacturer's warranty.
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Disclosure: This post is brought to you by the Insider Picks team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at [email protected]


Suzie has rejoined the Moda hair team after a short break where she pursued a career in Child care. She is back and more eager than ever to share her talents in cutting and colouring. She particularly enjoys styling; creating vintage styles from the 20s through to the 50s. Suzie was voted apprentice of the year when studying at Tafe, and was a finalist in Loreal’s Style and Shoot competition.
Easy-to-use and safer for strands, the ghd Classic 1" Inch Styler with ceramic heat technology operates at the optimum 365°F styling temperature for smooth, no-frizz styling. It delivers professional, long-lasting results, sealing the cuticle for a glossy finish that looks salon-done and stays flawless all day. Designed for utmost styling flexibility, the versatile one-inch round barrel makes it easy to straighten, curl, or wave all hair types and lengths. It heats up in 30 seconds and works fast so you can effortlessly create everyday styles in a snap, while the smooth-contoured floating plates glide through strands without snagging or pulling.
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