The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

Go ahead, roll your eyes (we did, too, at first), but this iron is no joke. It's not just better than expected; it's so effective that we keep going back to it again and again. It allows you to select the temperature setting based on your hair type (fine, medium, or coarse) and smooths down every last flyaway. And, we're not gonna lie, we love the rose-gold plates as much as we love this iron's hair-softening effects.

As one of the hottest hair straighteners we have reviewed (temperature-wise…although it is pretty to look at, we have to admit…), the Solano Sleek Heat 450 Professional Flat Iron can reach temperatures of up to 450° F in as little as 60 seconds! This Solano hair straightener also features thin 1 inch plates, making it an ideal choice for anyone with short or medium length hair and the quick heat time ensures that even the most stubborn of curls can be tackled with a little extra heat. If you are looking or something a little larger though, it is also available with 1.54-inch plates too.

That’s what is so great about hair straighteners: these devices can give you salon-worthy curls or celebrity-inspired straight hair that can change just as easily as your mood if you’d like! So, the next time you find yourself wishing for something you don’t naturally have, try using your hair straightener to bring out the best of your natural beauty. Who knows, you just might love a change!


I have always used cheap drugstore hair dryers. I had very expensive microlink extensions put in before my wedding, and decided I should splurge and get a "good" dryer. I ordered a Rusk SpeedFreak and have regretted it since I ordered it a year ago. It blows so hard my hair ends up in knots (with and without the extensions in). We just bought a fishing camp and I decided this was the perfect excuse to get a new dryer and put the rusk dryer at the camp. I am so glad I ordered this! What a difference! I've used the GHD flat iron for years, and recently purchased the curl wand. My hair dresser recommends GHD, and this dryer is as good as the other things I've used from them. It dries quickly, quietly, and the best part - doesn't blow so hard my hair is in knots. Maybe I'm crazy, but I really think my hair is softer feeling with this dryer compared to my other and my hair doesn't seem to get as frizzy.
We’ve all heard the saying that the grass is always greener on the other side, and our hair types tend to follow the same old adage. If you were born with a head full of beautiful curls, you probably spent your childhood longing for straight hair; if you were born with bone straight hair, then you’ve probably spent more hours than you’d care to admit with a throbbing curler-induced headache. No matter how hard we may try to love the hair we’re born with; the truth is that most of us wish there were something else perched on top of our heads from time to time.
“I’m in ‘ahhh’ at how awesome of a straightener this is. If you ask me, it’s a lot better than the high-end brands. It leaves my hair silky-smooth and shiny. I absolutely love its features, and you can watch the heat meter rise as it’s heating up. To me, five stars is not enough to rate this product. It’s definitely worth the money. I’m in love with this straightener. Also, the lock on it I found to be a awesome bonus.”
If you are interested in adding the benefits of keratin use into other aspects of your hair care routine, treat yourself to a keratin-rich hair mask once per week! There are dozens of fantastic keratin masks on the market to choose from (and even in your local drugstore!), but we love Naat’s Brazilian Keratin Intensive Hair Mask (which you can buy here from Amazon) for a consistent shine every time!
The ½ inch plates allow the BaBylissPro Mini to get close to the scalp, so it will straighten hair from root to tip. It's lightweight and compact at 6 inches long, so it will fit easily in a purse or carry-on bag with no hassle. It comes with a heat resistant travel pouch for storage so you can pack up and go at a moment's notice before or after straightening your hair.
It contains tri-zone® technology, which works quickly and effectively to straighten, curl and style without compromising the health of your hair. The technology uses three sensors in each plate to ensure the optimum temperature for styling hair is consistently maintained across the entire plate from root to tip, reducing breakage and improving shine.
In addition to its sweet settings and versatility, this hair straightener is also super lightweight and features thin, 1-inch plates to save precious real estate on your bathroom counter or inside your vanity cabinet! The BaByliss Pro Nano Titanium Straightening Iron is ideal for anyone with a tiny bathroom (or multiple roommates!) and who wants the results of larger hair straighteners without the added weight or storage space.
Perfect for straightening, curling or waving, this straightener features high-gloss titanium floating plates for a smooth glide, and advanced ceramic heaters to ensure fast and even heat distribution. Utilizing Ion Boost Technology, the straighteners deliver active conditioning ions to help hair look smoother and shinier, and are housed in strong, lightweight steel with curved edges to keep the plates aligned and allow you to create effortless curls and flicks. Versatile and easy to use, this amazing tool is the perfect choice for anyone who needs a tool that can do it all!

If you want to achieve sleek, pin-straight hair, a high-quality hair straightener should be in your beauty arsenal. A hair straightener, also known as a flat iron, smooths the follicle of your hair between two heated plates. Some hair straighteners can even do double duty, creating loose waves and curls without the frizz. So how to choose the best hair straightener for you, and get those shampoo commercial-worthy locks? There are several things to consider to make sure you'll get the best style result, but the most important is hair type.
For better or worse, we are B-U-S-Y nowadays. Running from meeting to meeting and trying to pick up our kids from carpool before soccer practice, it’s no wonder that we often place ourselves at the bottom of our daily priority list. This mindset typically carries over into our appearances and explains why more women than ever are rocking messy top knots and buns than ever before.

The ghd heat protection spray is a must-have if you blow-dry and straighten your hair on a regular basis. The light formula protects your hair against damage without weighing it down - and it smells amazing, too. Get a professional-standard blow dry with a ghd hairdryer, using the innovative cool shot button to set your hairstyle and lock in volume. Finally, the chic carry case and heat resistant mat let you take your straighteners with you wherever you go, for good hair days every day.


Martin Penny, Gary Douglas, and Robert Powls founded ghd in 2001.[7][8] The three collaborated to buy the rights to a hair straightening iron from a South Korean inventor.[9] The brand quickly took off organically, and the company did not even begin advertising until two years after its launch.[10][11] By then, hair salons and word of mouth carried ghd to £12 million, against a forecast of between £3 million and £4 million.[9]
I ABSOLUTELY LOVE this hair straightener/curler. I was looking into buying the new TYME Iron that came out but found this one that was so similar and more than half the price. After seeing some reviews, I trusted it enough to purchase it. Got it in today and curled my hair (WITH my clip-on hair extensions) and it not only curls/straightens SO pretty but leaves hair nice and soft and silky AND therefore made my extensions blend in so so seamlessly. If you're looking for a new straightener/curler, I absolutely recommend!

In its online store, Gama will find a vast assortment of hair straighteners, created from over 40 years of experience in the industry! Over the years, we have continued to improve the quality and user experience for our straighteners and to design and build innovative technologies that are unique on the marketplace and genuine turning points compared to the past. Today, they give you the possibility to choose the hair iron you like best and that best suits your needs in a truly extensive range, from professional quality hair straighteners to other tools for hassle-free, immediate style results. In our online shop you will find ceramic straighteners, titanium straighteners, and tourmaline straighteners, each recommended for specific needs; ionic straighteners to remove frizz. You can choose hair straighteners, hair curlers, as well as wavers and crimpers. Do you like to change styles but with a single styler? The straightener and curler is the one for you! Do you travel a lot and need a mini straightener that takes up little space and can be used abroad with no problem? We have a full line of travel straighteners, complete with universal voltage that could become your essential styling allies. Our straighteners have been designed not only to satisfy your style needs but also to protect and improve the health of your hair. This is possible thanks to the technology that lets you reduce hair exposure to heat to a minimum, strengthening and revitalising it. With Gama straighteners you can create fantastic styles while you also improve the wellbeing of your hair!


Features like this prove that hair straighteners really have come a long way over the last decade, and the LumaBella Keratin Duel Touch Hair Straightener certainly doesn’t disappoint in this regard! When the terror of hair damage is removed from everyday straightening, there’s no limit to the styles you can create with a hair straightener like this making this an ideal choice for novice and expert stylists alike!
Over a decade on from revolutionising hairstyling with the launch of its first styler, ghd remains true to its founding ethos: the spirit of transformation. Ghd have since broadened their super range from stylers to professional quality brushes and the most impressive hairdryers available on the market today. Even after all these years the Ghd hair straightener is still very much a must have for most women and men who want smooth, sleek luscious hair - especially with us girls from Millies. 
×