BEWARE of sellers with LOW FEEDBACK! Ask sellers questions about the 22 things I have pointed out above. If they do not answer, don't buy! If they make excuses, don't buy! Also, some buyers who have been ripped off are trying to resell their GHD's to cut their losses. Watch for things like "I got it as a gift" or "I recently cut my hair". One of the seller's I purchased from was supposed to be shipping out of Georgia but he really shipped from China. Don't believe everything you read about a seller's information. They can lie.
I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.
The LumaBella Keratin Dual Touch has been found to give 50% less breakage, splitting, and damage compared to other straighteners without heat sensor technology! While your hair straightener can’t repair years of damage overnight, this model can help restore the natural shine of your hair and allows you to keep styling by reducing additional damage by up to 50%! This means that it is safe for daily styling.

Despite these downsides, the HSI Professional comes with plenty of positives, including extras not often found with other hair straighteners. Along with the straightener, you'll receive a carrying case, a heat-resistant glove for easier hair styling, a style guide, and a travel-size argan oil leave-in hair treatment serum to smooth and protect your hair. This is more than most high-end hair straighteners come with, all for a fraction of the price.
If you are interested in adding the benefits of keratin use into other aspects of your hair care routine, treat yourself to a keratin-rich hair mask once per week! There are dozens of fantastic keratin masks on the market to choose from (and even in your local drugstore!), but we love Naat’s Brazilian Keratin Intensive Hair Mask (which you can buy here from Amazon) for a consistent shine every time!
In addition to its sweet settings and versatility, this hair straightener is also super lightweight and features thin, 1-inch plates to save precious real estate on your bathroom counter or inside your vanity cabinet! The BaByliss Pro Nano Titanium Straightening Iron is ideal for anyone with a tiny bathroom (or multiple roommates!) and who wants the results of larger hair straighteners without the added weight or storage space.

I bought this straightener for my daughter after the $200 straightener she had finally died after 4 years of use. I wasn't sure about it because the price was so reasonable. She came to me after straightening her hair with the Furiden and said she absolutely loved it. It made her hair super soft and you couldn't see any hair damage that she has. This is an excellent straightener and it is inexpensive.
Now that you know what the Xtava Pro is capable of, it's worth running through the features that make those results possible. Along with the solid ceramic plates for even heating, there are 10 temperature settings to choose from for optimal styling control. The temperatures are shown on an easy to read digital display and range from 265 degrees to 445 degrees Fahrenheit.

“I’ve owned a Conair, Chi, and I-Tech straighter before, but this one is FABULOUS! There really is no tugging at all on your hair — so smooth, and I was shocked that it truly heats up in 15 seconds, as advertised! It also does something magical to my hair: It adds more shine like no flat iron has done before. Mind you, my hair is very difficult to deal with. It has always been coarse, wavy, dry, and thick! This iron worked beautifully on my hair.”
While it isn’t the fastest heating hair straightener we have reviewed, the CHI Air Expert Classic Tourmaline Ceramic Flat Iron warms up to temperature in just one minute! If one minute seems like too long for you to wait, try adding a bit of multitasking into your morning routine by taking advantage of this found time. If you are at a loss for what you can do in just one minute, check out this list for a little inspiration:
After 34 years in the hairdressing industry, it is fair to say there's not a hair fashion trend that Tina Mazzeo hasn’t seen come… and go. This is why Tina’s real passion for hairdressing is in recreating a total look for clients, especially those looking for inspiration and an expert’s eye for what brings out their best features and compliments their lifestyle.

In the end you want to make sure that your hair is protected no matter what hair straightening treatment or tools you choose. Many hair straighteners are for daily discipline and upkeep. There are lotions, sprays, balms, serums and cremes to help you tame wavy or curly hair, control frizz or protect from humidity. Several hair straightener creams offer protection against damage from hair dryers and hot irons. Look for the hair products that will protect your hair and keep it smooth, shiny and silky.


Martin Penny, Gary Douglas, and Robert Powls founded ghd in 2001.[7][8] The three collaborated to buy the rights to a hair straightening iron from a South Korean inventor.[9] The brand quickly took off organically, and the company did not even begin advertising until two years after its launch.[10][11] By then, hair salons and word of mouth carried ghd to £12 million, against a forecast of between £3 million and £4 million.[9]

I tried to break everything up on the chart by category so it’s easier to narrow things down, but you have to keep in mind there is a ton of overlap in styling tools. You can have large ceramic tourmaline and small titanium steam as well as just about a thousand other options. The point is, although my table is here for those of you who already have an idea of what you want, there is a small chance you might end up looking at something with a few extra bells and whistles because there is so much overlap. If you’re not sure what different kinds of irons there are, head over to my buying guide so you can get that all sorted out before you start reading the reviews.


One of the biggest problems you will face when using a heated hair styling tool is overheating. We’ve all been there: you’re casually straightening your hair when a particularly funny scene comes up on the show you have playing in the background. After a solid minute or two of laughter, you realize (in utter horror!) that your poor hair has been sandwiched in between a couple of hot plates the entire time.


I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.
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