ghd has dominated the hair market since its launch in 2001. ghd was founded by a top hairstylist in the UK who wanted to retire from the salon but not from the hair industry. Creating products that could be used by both professional hairstylists and the everyday consumer, ghd soon released its cult-classic flat irons, which are still one of the company’s most popular products.
Once you have purchased your new hair straightener and mastered the multitude of ways you can put it to good use, the only thing left to do is take care of it, so it lasts for years to come! Just like any luxury beauty tool, you will want to care for your hair straightener to extend its longevity and prevent corrosion (which can actually leak into your flowing locks…yuck!). Our top tips for caring for and cleaning your new hair straightener include:
We don’t know too many people that are using their hair straighteners vertically, but there must be a few since ISA has made a point of clarifying that this model is intended only to be used horizontally, i.e., perpendicular to your hair. According to the manufacturer, using the hair straightener horizontally reduces hair pulling for a more comfortable experience. This may be particularly important to you if your hair tends to knot easily or you have unruly curls and texture.

The more temperature control options you have, the more control you'll have over the heat you'll be applying to your hair. Keep in mind, any type of heat styling can be damaging to your strands, so you want to take care not to use too much high heat, especially if you're styling daily. Flat irons that have lower temperature options that start around 250 degrees Fahrenheit are ideal for those with thin, damage-prone hair. If you do have thick hair, higher heat settings can help straighten those curls. To help prevent damage, you should start with lower heat first, and then only increase as needed. Keep in mind, anything above 400 degrees has the potential to damage your hair. Even those with coarse, curly hair should stay within the 350-400 degree range to be safe.
There are a few downsides to the BaBylissPro Mini. For those with longer hair, it may take a little more time to straighten than it would with a normal-sized straightener. It also lacks the 360-degree swivel cord and automatic shut-off found in most full-size hair straighteners. However, these downsides can be overlooked when taking the other features into consideration, like its lightweight, compact size and the fact that it can still hold the same temperatures as a full-sized hair straightener.

Established in 1928 and privately owned by our people, GHD operates across five continents – Asia, Australia, Europe, North and South America – and the Pacific region. We employ more than 8500 people in 200+ offices to deliver projects with high standards of safety, quality and ethics across the entire asset value chain. Driven by a client-service led culture, we connect the knowledge, skill and experience of our people with innovative practices, technical capabilities and robust systems to create lasting community benefits.
Over a decade on from revolutionising hairstyling with the launch of its first styler, ghd remains true to its founding ethos: the spirit of transformation. Ghd have since broadened their super range from stylers to professional quality brushes and the most impressive hairdryers available on the market today. Even after all these years the Ghd hair straightener is still very much a must have for most women and men who want smooth, sleek luscious hair - especially with us girls from Millies. 
This ghd IV flat iron styler is UK plug compatible.  Purchased when I had a series of trips to the UK scheduled but subsequently canceled. I already owned a platinum ghd flat iron so don't need this one even though I could simply purchase an adapter to use here in the USA. This is a new, never used, nor unboxed ghd Gold flat iron. With an adapter, it would work just as any other flat iron.  Shipping is ONLY for within the USA. 

“I’m a licensed hairdresser and I’ve used many hair straighteners, including Chi and Paul Mitchell. They work, but my hair is so thick that it takes me at least 30 to 40 minutes to properly smooth my hair. This is the absolute best hair straightener I have ever used. It straightened my hair in ten minutes (no joke). I’m extremely pleased and shocked. Looking to purchase a second one to have on hand for the future.”
The plate material you choose can also make a big difference on your style results. Ceramic, titanium, and tourmaline are the most common terms you'll come across. Ceramic plates hold heat well and provide even heat distribution, preventing any hot spots on the plates can cause damage. Ceramic is especially effective for fine hair that can be especially vulnerable to heat damage. While many hair straighteners have ceramic coated plates, plates made entirely from this material are more effective, as this coating can wear off over time. Tourmaline is a gemstone, but when crushed and used to coat the plates of a hair straightener, it has properties and results similar to ceramic plates.
Most buyers were happy with their purchase of the Xtava, loving how well it worked on their natural hair, how quickly it straightens and cuts down on style time, and the extra features like the heat resistant bag. Everyone should be able to have straight, sleek hair as a style option no matter their hair type, and it's well-designed styling tools like the Xtava Pro Satin that make it possible.

When putting your hair under the intense heat of a flat iron or hair straightener, you’ll probably find that breakage and damage are that much more common. And that’s why we absolutely love the LumaBella Keratin Duel Touch Hair Straightener! Packed with all sort of high-tech features and gizmos, LumaBella’s hair straightener achieves salon-worthy results without the harsh damage of most styling devices for a natural, healthy shine with each use!


If you’ve ever used a CHI hair straightener before, then you’re probably pretty well acquainted with the turn dial temperature control of models’ past. While this dial design made it easy to switch on your hair straightener each morning (even before you have had your morning coffee!), it also made it all too easy to accidentally change the temperature during use.
This flat iron stopped working less than a year after I bought it and ghd will not warranty a replacement one because Planet Beauty or Amazon is not an authorized retailer for their products. Buyer BEWARE....if you purchase from here it will void the manufacturer warranty and you will waste your money just like I did. Planet Beauty was NO help to me in getting my flat iron fixed or replaced!
×